in marketing, br

anding and communicati

ics to home furnishing materials etc. The biggest challenges for African enterprises doing business with China, particularly those engaged in import and export, include financial constraints, lang

ons, for instance,&r▓dquo

u▓age barriers and lack of trust. “Local businesses that import goods from China struggle with these things. Chinese companies usually say, ‘put all the money upfront and I will send

; Lu adds. According t

your goods afterwards’. And if they are buying from you they will demand you ship th▓e goods first and when it arrives at a Chinese port then they will pay you. They are worried about fraud

o him, the foundatio

n has received several
enq▓uiries from
n companies who
want to pitch and
ese companies.There
are also more So

owned trading co

mpanie▓s import

,” states Lu. &ld▓quo;What many local enterprises are not aware of is that in South Africa, for instance, ▓there are at least 500 Chinese trading companies that sell a variet▓y of goo

ing goods from China &

ds from ceramics to household goods to CCTV cameras to electronics. If a local company doesn’t have the capacity to source directly from China, they could actually work with a Chinese

ndash; from electron

trader company based here.” There are also opportunities to sell to Chinese consumers in China using e-commerce platforms su▓ch as and that have a huge following

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